As public spaces become more crowded and traditional signage often goes unnoticed, Jamar Williams is transforming how information is delivered. Through Promo Drone and its Starling X.2 platform, he is pioneering a new frontier in aerial communication, delivering real-time messages from the sky with clarity, speed, and visual impact.
How would you describe your background and the journey that led you to become the founder of Promo Drone?
I’ve spent more than two decades blending business strategy, creative technology, and market innovation, and that experience shaped my path to Promo Drone. Over the years, I’ve had the opportunity to build partnerships with global organizations such as Draganfly Inc., Google, Mitsubishi Electric, Carahsoft, and the World Trade Center. Being recognized as “Business of the Year” by the Los Angeles Tribune reinforced my commitment to empowering entrepreneurs, expanding workforce development, and using technology to uplift communities. All of that, every skill, every collaboration, every mission-driven project, naturally came together in the creation of Promo Drone.
What excites you most about the future of Promo Drone?
We are scaling into a new era of aerial communication. Our roadmap includes U.S. manufacturing expansion, strategic partnerships with event networks and public safety organizations, and the rollout of our Drone Advertising Network platform. We are also exploring international growth opportunities through programs such as Plug and Play China. The goal is simple: make drones a trusted, everyday medium for communication around the world.
How did you get started with this idea?
The idea was born out of my passion for innovation and community engagement. I was originally focused on live event marketing when I realized that drones could do more than entertain; they could communicate critical information visually and dynamically. When the pandemic hit, that vision evolved from advertising to public safety. The shift proved that this technology could not only drive brand engagement but also save lives by delivering timely information when it matters most.
Can you describe what your winning pitch highlighted?
Promo Drone is revolutionizing communication in public spaces through the Starling X.2, a drone equipped with ultra-bright LED screens that deliver real-time digital messages from the sky. We are solving the challenge of reaching people quickly and effectively in open, high-traffic areas where traditional signage or emergency systems fall short. From event organizers and brands to public safety agencies, our technology enables “mass visual notification,” bringing advertising, alerts, and community messages to life in a whole new way.
What was your preparation process for the BizCon $10K Pitch competition?
I focused on clarity, simplifying a complex technology story into a human-centered narrative about connection and impact. I rehearsed the pitch, refined the financials and business model, and visualized how Promo Drone’s story would resonate with both investors and communities. Preparation was really about passion meeting purpose, showing not just what we built, but why it matters.
How did it feel to be selected as the winner?
It was surreal and deeply validating. Competing among so many talented entrepreneurs reminded me how important perseverance and belief are in this journey. When they called Promo Drone the winner, I felt both grateful and energized. It reaffirmed that our mission to “elevate communication” truly resonates with people and has the power to make a difference.
How will the prize money support your company?
The funds will support our next stage of growth, specifically advancing hardware production and expanding demo flights to reach new partners and customers. We will also invest in training and workforce development through our Vets to Drones initiative, helping veterans become certified operators of our Starling X.2 technology.
Looking Ahead
From its origins in event marketing to its evolution into a tool for public safety and community engagement, Promo Drone is redefining how people receive critical information. With global partnerships, expanding technology, and a mission grounded in innovation and service, Jamar Williams is steering the future of aerial communication toward new heights. As Promo Drone continues to scale and influence industries worldwide, its impact is becoming unmistakably clear. The sky is no longer just a backdrop; it is a communication channel.
You can read more about Jamar at: https://promo-drone.co/services/key-partnerships/
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