In a world where beauty trends can go viral overnight, you may have noticed there’s a refreshing shift toward a more thoughtful and intentional approach to self-care. According to a recent article in Southern Living, heatless curls, classic red nails, and simplified skincare routines are making a comeback, proving that sometimes less really is more. The key? Focusing on quality over quantity and resisting the pressure to buy into every trending product that pops up on your social media feed.
As ever more beauty trends fill up our feeds, let’s take a closer look at how you can pamper yourself without losing your head.
With influencers and viral beauty hacks everywhere, it’s easy to feel like you need the latest product to achieve the perfect look or flawless “snatched” skin. But many are realizing that daily heat styling leads to split ends and a twelve step skincare routine isn’t just unnecessary- it can even irritate your skin. Instead of hopping on every new trend, it’s time to invest in fewer items, that are high-quality, targeted products, effective for your unique needs.
Let’s Talk Trends
However, one of the biggest challenges with social media beauty trends is the growing number of influencers who promote products they don’t use or believe in. Brands often pay for sponsored content, and some influencers may endorse these products for the paycheck, even if they don’t incorporate them into their own routines. This can create a serious issue with authenticity as we the consumer expect honest feedback and recommendations, not scripted promotions. Pro-Tip: Always consider whether the endorsement feels genuine and if the product aligns with your own skin needs and values.
Take Vitamin C and retinol, for example. Both are fantastic for your skin but using them together at night can cause irritation. Similarly, layering multiple Vitamin C serums, as seen in countless social media posts, doesn’t add more benefits. Pro-Tip: One carefully chosen Vitamin C product is all you need. The same principle applies to haircare: a good heat protectant and a few trusted tools can be far more effective than constantly switching products based on the latest viral recommendation.
Your Skin Type
It’s also important to remember that skincare results are not a one-size-fits- all. Everyone’s skin is different, and factors like hormones, lifestyle, diet, medication, allergies or even stress can impact how your skin responds to products. This is crucial to keep in mind when you come across influencers touting certain remedies, like beef tallow, for example. This popular trend for acne seems to be everywhere, but that doesn’t mean it is right for you. What works for one person may not work for another.
Time Will Tell
Your body is amazing, and so is your skin. You will see the best results when you know and adhere to the needs of your individual skin type. This is also important when determining your skin goals! Your skin goes through a natural renewal cycle, meaning it takes time for active ingredients in your products to show their full effects. Pro-Tip: While some products may seem to show immediate benefits (like moisturizers and sunscreens), it typically takes four to six weeks to notice visible changes from products like retinol and serums. So, patience is key!
Rather than chasing fleeting trends, focus on what works best for you. It is worth your time to consult a professional to be sure what your skin type is, what factors are effecting it, and how to best reach your goals. You can then more confidently invest in fewer, more effective items to use consistently and give your skin the time needed to respond.
If you have sensitive skin concerns including acne, rosacea, and eczema, you will want to look for products with anti-inflammatory ingredients, such as cucumber, colloidal oatmeal, CBD, green tea, chamomile, and niacinamide (Vitamin B3). You would want to avoid aggressive exfoliants (such as microdermabrasion) or exfoliating too often.
Moisturize and Protect
One common misconception is that when you have oily skin, you should not moisturize. Pro-Tip: All skin needs moisture, and failure to provide adequate moisturizers can cause skin to react by producing even more oil!
If you have mature skin concerns such as fine lines and wrinkles, keep in mind that hydrated skin will tend to have fewer wrinkles. Collagen is important in the anti-aging battle. Vitamin C, hyaluronic acid and retinol (a form of Vitamin A) can have benefits when used correctly.
Consult for Confidence
If you’re ever unsure about what products are right for you or how to best care for your skin and hair, don’t hesitate to ask a licensed professional. They can help you navigate the overwhelming world of beauty products and create a routine tailored to your specific needs.
At the end of the day, knowledge of your own needs along with simplicity, quality and consistency, are the foundation of a sustainable beauty routine. Next time you see a viral beauty trend, take a deep (discerning) breath, and remember less can really be more.
Find Julia at: instagram.com/justbegoldspa
Julia Payan is a licensed esthetician and founder of Just Be Gold Spa. She is passionate about partnering with clients on their skincare goals to nurture their natural beauty and sharing actionable tips to elevate your beauty routine.